Ulta Beauty, Inc. engages in the retail of beauty products. The company is headquartered in Bolingbrook, Illinois and currently employs 20,000 full-time employees. The company went IPO on 2007-10-25. The firm offers cosmetics, fragrance, skin care products, hair care products and salon services. The firm operates approximately 1,445 retail stores across 50 states and also distributes its products through its Website, which includes a collection of tips, tutorials, and social content. The company offers guests a differentiated assortment of approximately 29,000 products from approximately 600 beauty brands across a variety of categories and price points. The company offers a wide selection of beauty and wellness categories, across cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools. The company also offers beauty services in nearly every store, including a full-service hair salon and a Benefit Brow Bar. Its loyalty program, Ulta Beauty Rewards, enables members to earn points for every dollar spent on products and beauty services at Ulta Beauty.
Based on 34 analysts giving stock ratings to ULTA, updated on Oct 01, 2025
Buy
Strong buy
7
Buy
14
Hold
12
Sell
1
Strong sell
0
Leveraging in-depth analyst evaluations, we have synthesized key insights from expert assessments to present a positive outlook for ULTA. Analysts highlight solid fundamentals and favorable market sentiment, suggesting upside potential in the near term. Based on this thorough expert analysis, we maintain an optimistic view of this stock. Our conclusion: ULTA is a Buy candidate.
ULTA stock price ended at $455.11 on Wednesday, after rising 0.29%
On the latest trading day Jul 08, 2026, the stock price of ULTA rose by 0.29%, climbing from $450.03 to $455.11. Throughout the session, the stock experienced a volatility of 3.01%, with prices fluctuating between a daily low of $445.00 and a high of $458.39. Alongside this price increase, trading volume also rose by 118.2K shares, reflecting strong market interest that may signal continued bullish momentum in the near term. In total, 434.0K shares were traded, amounting to a market value of approximately $19.5B.
ULTA Technical Signals
Technical Signals Summary
Buy Signals 1
Neutral Signals 2
Sell Signals 4
Strong Sell
Sell
Neutral
Buy
Strong Buy
ULTA currently exhibits 1 buy signals and 4 sell signals. The stock has been in an uptrend since 12:00 AM, with a total price change of 0.58% during this period. Overall, the technical indicators point to a Sell outlook for the mid-term.
Bullish/Bearish Signals for ULTA
Our algorithms analyze key indicators like moving averages, RSI, MACD, and trading volume to generate bullish and bearish signals for ULTA. These insights help you make informed investment decisions.
Follow-Up Questions
How do technical analysis indicators apply to ULTA?
According to technical analysis, Ulta Beauty Inc has an aggregate signal of Sell. Ulta Beauty Inc has 1 Buy signals, 2 Neutral Signals and 4 sell signals.
What are the Fibonacci retracement levels for ULTA?
The Fibonacci retracement level for Ulta Beauty Inc is between 0% and 23.6%
What is the RSI for Ulta Beauty Inc?
The RSI for Ulta Beauty Inc is currently 42.32, indicating a neutral condition
What is Ulta Beauty Inc price for the next 12 months?
Ulta Beauty Inc ULTA price for the next 12 months is estimated at $0.
How high is Ulta Beauty Inc expected to go?
According to wall street analysts, Ulta Beauty Inc is expected to reach a high forecast of $0.