Precio Sanrio Company, Ltd. (SNROF)

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. The company is headquartered in Shinagawa-Ku, Tokyo-To and currently employs 1,445 full-time employees. The character licensing business involves licensing and managing merchandising rights. The gift product planning and sales business involves planning and selling gift products, greeting cards, and publications, as well as producing and selling video software. The theme park business involves operating theme parks and planning and performing musicals and other events. The other business involves selling and leasing robots, renting automobiles, and providing non-life insurance agency services. The firm operates in five business segments. The Japan segment includes gift products, merchandising rights, theme parks, robots, and non-life insurance agency services. The Europe segment includes gift products, merchandising rights, and loans. The North American, South American, and Asian segments include gift products and merchandising rights.