Bloks Group Ltd. engages in the design, research, development, manufacturing and sale of character toys and assembly toys. The company is headquartered in Shanghai, Shanghai and currently employs 935 full-time employees. The company went IPO on 2025-01-10. The Company’s products primarily include assembly character toys and brick-based toys. The self-developed intellectual property (IP) products include the children-development-oriented Magic Blocks and the Chinese culture-themed Hero Infinity. The Company’s licensed IP products primarily include HATSUNE MIKU, ULTRAMAN, TRANSFORMERS, KARMEN RIDER, TOY STORY, ZOOTOPIA, FROZEN, DISNEY PRINCESS, STITCH, Fast & Furious, JURASSIC PARK, ANPANMAN, GODZILLA, THE MONKEY KING and NEZHA CONQUERS THE DRAGON KING. The firm primarily distributes its products to the domestic market, as well as overseas markets such as other Asian regions and North America.