Specificity, Inc. engages in the provision of digital marketing solutions. The company is headquartered in Lakewood Ranch, Florida. The company went IPO on 2022-03-02. The company has developed cutting-edge tools that identify and target individuals in the buying cycle, maximizing the effectiveness of marketing efforts. Its Specificity business is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients, and business-to-consumer clients. Its PickPocket business is a do-it-yourself digital marketing platform for smaller business owners. Its Tradigital Partners provide digital marketing services. The company offers a new brand for SMBs called Put-Thru. Put-Thru is powered by its tech stack, scaled down for small to medium-sized businesses. Put-Thru builds a conversion funnel with more focus on the bottom funnel messaging and conversion journey. The company also offers livePRO, a pioneering platform that enables businesses to connect with their customer prospects and interact with them live, in real-time.