Lululemon Athletica cut its fiscal 2026 revenue forecast to $10.35 billion to $10.50 billion after second-quarter sales missed estimates, its second straight annual guidance reduction.
"We are taking a prudent approach with our revised full-year outlook as we navigate challenging dynamics," Meghan Frank, interim co-CEO and chief financial officer, said.
Revenue fell 4 percent year over year to $2.42 billion in the quarter ended July, missing the $2.46 billion consensus. Earnings per share came in at $2.92. Comparable sales dropped 9 percent, dragged by an 8 percent decline in the Americas that offset a 4 percent gain internationally. Inventory eased 1 percent to $1.7 billion, and the company ended the period with 825 stores after opening nine.
The Vancouver-based retailer now expects full-year revenue to decline 5 percent to 7 percent, versus its prior forecast of flat to down 1 percent, and EPS of $9.48 to $9.73, cut from $10.95 to $11.15. Third-quarter revenue is projected at $2.29 billion to $2.32 billion, below the $2.53 billion estimate, with EPS of 93 cents to 98 cents against a $2.43 consensus.
Shares of Lululemon Athletica Inc. (NASDAQ: LULU) fell 16.40 percent in after-hours trading to $101.82, leaving the stock down nearly 69 percent since the start of 2025. The company holds about $1.4 billion in cash.
The cut lands a week before Heidi O'Neill, a Nike veteran, takes over as chief executive on Sept. 8, following a bruising proxy fight with founder Chip Wilson. Lululemon has ceded ground in North America to newer brands including Alo Yoga and Vuori as demand for premium activewear softens, a trend echoed by Dick's Sporting Goods' own quarterly miss last month. The stock trades at a forward price-to-earnings ratio of about 11, below the consumer discretionary sector median of 16 and its five-year average of 25.
The Americas contraction deepens the weakness seen in the first quarter, when revenue rose 4 percent to $2.5 billion but the region fell 4 percent and operating income dropped 37 percent. International growth of 4 percent in the latest period, including China, its fastest-growing market, has not offset the home-region slide.
The second consecutive guidance reduction shows management sees no near-term rebound in its core market. Investors will watch O'Neill's first earnings call for signs her product and marketing push can arrest the decline in Americas comparable sales.
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