OnePay Adds 13+ Tokens to Target New Crypto Users
OnePay, the financial technology application majority-owned by Walmart, has significantly broadened its cryptocurrency services by adding over a dozen new digital assets. The expansion, which occurred on Thursday, includes prominent tokens such as Solana (SOL), Polygon (POL), Arbitrum (ARB), Cardano (ADA), and PAX Gold (PAXG). This move builds on the platform's initial crypto launch in January, which exclusively featured Bitcoin (BTC) and Ethereum (ETH). According to the company, the selection prioritizes assets with high demand, liquidity, and regulatory clarity.
Ron Rojany, OnePay's general manager for its Core App & Crypto, stated the goal is to provide a curated selection aligned with customer needs rather than listing speculative assets. The company aims to provide an integrated and easy-to-use experience for customers who are newer to digital assets. While OnePay did not disclose user metrics, it reported "strong engagement" since its crypto services went live.
Superapp Strategy Mirrors LATAM's $278B Neobanks
OnePay's strategy to embed crypto within a broader suite of financial services mirrors the highly successful "superapp" model seen in Latin America. Platforms like Brazil's Nubank, which serves 131 million users, and Mercado Pago have demonstrated the power of integrating crypto buying, selling, and payments directly into their core banking apps. Mercado Pago, for instance, has 78 million monthly active users and processes $278 billion in annual payments, using crypto as a feature to drive engagement.
By following this playbook, OnePay is positioning itself to become a dominant financial hub in the United States. The platform already offers high-yield savings accounts, credit cards, loans, and a digital wallet integrated with Walmart's checkout system. Adding a curated list of cryptocurrencies deepens this ecosystem, transforming digital assets from a niche investment into an accessible feature of everyday finance.
Walmart's $462B Retail Engine Fuels Fintech Ambitions
The most significant factor in OnePay's potential impact is the backing of its majority owner, Walmart. The retail giant recorded $462.4 billion in U.S. net sales in fiscal 2025, giving OnePay an unparalleled distribution channel to a massive consumer base. This integration provides the newly listed tokens like SOL and ADA with a powerful stamp of legitimacy and a direct on-ramp for mainstream retail adoption.
Unlike standalone crypto exchanges, OnePay's value proposition is its seamless integration into an existing financial and retail ecosystem. For investors, this move signals a broader trend where established consumer-facing companies use a small, curated list of digital assets to enhance their platforms and attract a new generation of users, potentially driving significant demand for the selected tokens.
