- UBS reiterates ‘Buy’ rating on Netflix stock ahead of Q1 2026 earnings.
- Price target remains at $130, implying about 31% upside from current levels.
- Price hikes and advertising growth are seen as key drivers for the year.
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UBS holds buy rating on Netflix, sees 31% upside
UBS analysts reiterated their ‘Buy’ rating on Netflix Inc. (NASDAQ:NFLX) with a $130 price target, citing confidence ahead of first-quarter 2026 results.
"A combination of recent price increases and expanding advertising efforts [are] key drivers of growth this year," UBS analysts said in a note on April 9.
The bullish note suggests Netflix may report earnings slightly ahead of its own guidance, setting a high bar for the upcoming announcement.
The reiterated target signals confidence that Netflix's strategy of tiered pricing and ad-supported plans can continue to fuel growth. Investors will be closely watching the official Q1 2026 earnings report to see if the results validate UBS's optimistic forecast.
This article is for informational purposes only and does not constitute investment advice.
