Taboola will join the Russell 3000 and Russell 2000 indices at the conclusion of the June 2026 reconstitution, the company said Wednesday.
"Joining the Russell indexes is an important milestone for Taboola," said Adam Singolda, chief executive officer of Taboola. "This recognition reflects the strength of our business and the progress we've made executing our strategy."
The inclusion, effective after U.S. markets close on June 26, will trigger forced buying from passive funds tracking the two benchmarks. About $12.2 trillion in assets are benchmarked against the Russell US indexes, according to FTSE Russell data as of June 2025.
The New York-based company, which operates an AI-powered content recommendation platform reaching more than 600 million daily active users, reported first-quarter revenue of $466.4 million in May, beating the $453.3 million consensus estimate. Taboola shares closed Tuesday at $4.86, up 5.4% year to date, and trade at a 19% discount to the average analyst price target of $5.79.
Taboola works with publishers including NBC News and Yahoo, as well as device makers such as Samsung and Xiaomi, to deliver native advertising across the open web. The company swung to a profit in the first quarter, posting earnings per share of 20 cents versus expectations for a loss of 3 cents. Management raised its full-year 2026 revenue forecast to a range of $2.01 billion to $2.06 billion.
The Russell 3000 measures the performance of the largest 3,000 US companies, while the Russell 2000 tracks small-cap stocks. Index inclusion typically leads to increased trading volume and analyst coverage as institutional investors adjust portfolios to match benchmark weights.
This article is for informational purposes only and does not constitute investment advice.