Two of crypto's largest retail platforms are exploring a joint push into prediction markets, a move that would directly challenge Polymarket and Hyperliquid.
Robinhood and Crypto.com are in talks to build a prediction market partnership, the Wall Street Journal reported, as Hyperliquid generates $800 million in annualized revenue from its platform.
"Prediction markets are the natural next step for platforms that already have the user base and the payment rails," said Jason Wu, on-chain analyst at Edgen. "The question is whether they build their own or partner to get there faster."
The talks remain at an early stage and may not result in a deal, according to the report. A partnership would combine Robinhood's 24 million funded accounts with Crypto.com's global user base of more than 100 million, creating a distribution network that could reshape the competitive landscape.
Hyperliquid, a decentralized exchange that has expanded into prediction-style markets, is on pace to generate $800 million in annualized revenue while using 99 percent of protocol revenue to repurchase HYPE tokens, according to VanEck's head of digital assets research Matthew Sigel. The token has climbed roughly 146 percent this year despite the broader crypto downturn.
Robinhood's own blockchain infrastructure is already showing traction. Its recently launched Layer-2 chain attracted more than $300 million in deposits within two weeks of launch, processing roughly 3.6 million daily transactions, Sigel noted.
For Crypto.com, a prediction market partnership would extend its product suite beyond spot trading and derivatives. The Singapore-based platform has been expanding its regulatory footprint, securing licenses in multiple jurisdictions including the US, where it recently launched an exchange.
Prediction markets have emerged as one of crypto's fastest-growing use cases, drawing interest from both decentralized protocols and traditional financial firms. A Robinhood-Crypto.com partnership would mark the most significant entry by mainstream retail platforms into the sector, potentially forcing incumbents to accelerate their own product roadmaps.
This article is for informational purposes only and does not constitute investment advice.