Oobit Targets $316B Stablecoin Market with Corporate Platform
On March 24, 2026, Tether-backed payments company Oobit launched Oobit Business, a platform enabling companies to conduct all corporate finance operations directly from stablecoin balances. The service allows businesses to issue corporate Visa cards, pay vendors and teams globally, and move funds between crypto and bank accounts from a single dashboard connected to their stablecoin treasuries. This system eliminates the need for complex API integrations or in-house infrastructure development, which has historically kept corporate crypto holdings separate from operational spending.
Oobit's platform is designed to solve a core inefficiency in the digital asset market. While businesses hold billions in stablecoins—a market with a total capitalization of $316.33 billion—they typically revert to traditional banking systems for payroll, invoices, and corporate card spending. Oobit aims to unify these functions, providing a complete financial stack out of the box. "Most of the market is focused on helping companies add stablecoins to what they already have," said Amram Adar, CEO at Oobit. "We are focused on something different. We are replacing the system entirely."
B2B Stablecoin Payments Exceeded $226 Billion in 2025
The launch strategically coincides with explosive growth in stablecoin utility. According to a recent McKinsey report, B2B payments using stablecoins reached $226 billion in 2025, while payroll and remittances accounted for another $90 billion. Total stablecoin payment volumes hit $390 billion in 2025, more than doubling the volume from 2024. These figures signal a clear shift from stablecoins as a passive treasury asset to an active medium of exchange for businesses.
This trend has ignited a race among crypto and fintech firms to own the underlying settlement infrastructure. Oobit's platform enters a competitive field where giants like Circle and Tether are building their own payment-focused blockchains, Arc and Plasma, respectively. Meanwhile, fintech leader Stripe has made several acquisitions to control the issuance, wallet, and billing layers around stablecoin payments. By offering an integrated platform, Oobit is competing to become the indispensable operational layer for this growing market.
Platform Integrates with Established Retail Payment Ecosystem
The Oobit Business launch builds upon the company's established consumer-facing payments infrastructure. The firm already operates a popular retail app, rated 4.8 on the App Store, which includes a Visa-backed crypto card available in over 150 countries. Its core innovation is the DePay infrastructure, launched in October 2025, which allows users to spend crypto directly from self-custody wallets like MetaMask and Trust Wallet without preloading funds.
This existing ecosystem provides a proven foundation for the new corporate offering, demonstrating Oobit's capability to handle real-time, multi-currency transactions across both crypto and traditional payment rails like SEPA, ACH, and PIX. By expanding from retail spending to a full corporate finance stack, Oobit is executing a strategy to create a comprehensive, stablecoin-native financial system. This positions the company not just as a feature or an integration, but as a potential replacement for fragmented legacy banking services.
