Key Takeaways:
Metaplanet’s stock surged approximately 17% after the Tokyo-listed investment firm appointed Eric Trump to its new strategic advisory board on March 21, 2025, to help guide its aggressive Bitcoin acquisition strategy. The move aligns the Trump family’s crypto ambitions with one of Asia’s fastest-growing corporate Bitcoin holders.
"Corporate Bitcoin is no longer an emerging thesis; it's an operating reality for hundreds of public companies worldwide," George Mekhail, Managing Director of Bitcoin for Corporations at BTC Inc., said in a statement regarding a separate, related event. "BFC in NYC brings together the executives leading these strategies, in a room purpose-built for the relationships and decisions that move this industry forward."
Shortly after the appointment, Metaplanet accelerated its Bitcoin purchases, acquiring 150 BTC for about $12.6 million. The company’s holdings have since grown to 40,177 BTC as of early April 2026, making it the third-largest public company holder of Bitcoin. The firm’s average cost basis for these acquisitions has ranged between $97,000 and $104,000 per Bitcoin.
The appointment and subsequent buying spree underscore a broader trend of companies adopting Bitcoin as a primary treasury reserve asset, a strategy pioneered by Michael Saylor’s MicroStrategy. Metaplanet has financed its acquisitions by issuing equity and debt, a model that shareholder actions suggest will continue.
Metaplanet’s strategy directly mirrors that of US-based Strategy (formerly MicroStrategy), which has amassed over 843,000 BTC. The playbook involves raising capital through equity or debt offerings and using the proceeds to purchase Bitcoin. Metaplanet has executed this with remarkable speed, including a single purchase of 5,075 BTC in the first quarter of 2026. Eric Trump was scheduled to attend a shareholder meeting on September 1, 2025, to discuss new capital-raising proposals for further Bitcoin buys.
The corporate adoption of Bitcoin is gaining traction globally. In South Africa, Africa Bitcoin Corporation, formerly Altvest Capital, recently moved its listing to the main board of the Johannesburg Stock Exchange to attract a wider pool of investors for its own Bitcoin treasury strategy. Meanwhile, other firms like Nakamoto Inc. (NASDAQ: NAKA) have faced challenges, recording mark-to-market losses on their holdings and selling some Bitcoin to cover operational costs, showing the volatility inherent in the strategy.
This article is for informational purposes only and does not constitute investment advice.
