Trading giant IG Group is expanding its cryptocurrency trading services to the European Union through a new partnership with Austrian crypto exchange Bitpanda. The move will give IG’s 1.3 million global clients access to spot crypto trading, leveraging Bitpanda’s regulatory and technical infrastructure.
"This partnership broadens our product offering across Europe, giving experienced investors access to a wider range of asset classes with the quality and security they demand,” said Esteve Jane, managing director of IG Europe, in a statement.
The deal follows IG’s initial launch of spot crypto trading in the United Kingdom in 2025. While the company has not provided a specific timeline for the European rollout, the partnership is a significant step. For the first quarter of 2026, IG Group reported total revenue of £331.2 million, with spot crypto contributing only £2.4 million ($3.2 million), or less than 1% of the total figure.
For IG, a London-listed FTSE 100 firm, partnering with a crypto-native company like Bitpanda offers a streamlined path to navigate the European Union’s comprehensive Markets in Crypto-Assets (MiCA) regulation. By using Bitpanda’s existing MiCA licenses in Germany and Malta, IG can avoid the lengthy and complex process of building its own compliant infrastructure from scratch, setting a potential model for other traditional finance firms eyeing the EU crypto market.
Low Revenue, Broader Strategy
Despite the minimal revenue contribution from crypto so far, IG Group has been making strategic moves in the digital asset space. The company acquired Australian crypto exchange Independent Reserve to facilitate its crypto launch in Australia in March and obtained its own MiCA license in Germany in 2025. In a separate move, IG sold the futures exchange Small Exchange to the U.S.-based crypto giant Kraken as part of a different collaboration.
Bitpanda's Infrastructure Play
For Vienna-based Bitpanda, the partnership validates its business-to-business strategy of providing MiCA-compliant infrastructure to established financial players. The exchange, which holds licenses across the EU, is positioning itself as a key enabler for banks and brokers looking to enter the digital asset market. This strategy includes the development of Vision Chain, an Ethereum layer-2 network designed for the tokenization of traditional financial assets under existing EU rules.
This article is for informational purposes only and does not constitute investment advice.