ETHZilla Rebrands to Forum Markets, Pivoting to RWA on Nasdaq

Edgen Crypto

·Feb 26 2026, 09:51

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Key Takeaways

Nasdaq-listed ETHZilla announced a strategic transformation into an institutional-grade platform for Real-World Asset (RWA) tokenization, rebranding as Forum Markets. The move, effective March 2nd, aims to bridge traditional finance with blockchain technology.

New Identity: ETHZilla will rebrand to Forum Markets and trade under the new Nasdaq ticker 'FRMM' starting March 2nd, pending exchange approval.
Strategic Pivot: The company is shifting from its role as an Ethereum treasury holder to an institutional-grade platform for tokenizing real-world assets.
Market Validation: This pivot is a significant corporate endorsement of the RWA sector, potentially attracting new institutional investment and setting a precedent for other public companies.

ETHZilla Rebrands to Target Institutional RWA Market

Nasdaq-listed ETHZilla has announced a comprehensive rebranding and strategic pivot, changing its name to Forum Markets. The company plans to begin trading under the new ticker symbol 'FRMM' on March 2nd, contingent upon final approval from Nasdaq. This transition marks a definitive shift from its previous identity as an Ethereum treasury company to a new focus as an institutional-grade platform dedicated to the tokenization of Real-World Assets (RWAs).

Pivot Signals Growing Corporate Interest in RWA Sector

The transformation into Forum Markets positions the company to capitalize on the growing investor interest in bridging traditional financial assets with blockchain infrastructure. By creating a platform for RWA tokenization, the firm aims to attract institutional capital seeking regulated, on-chain exposure to tangible assets. This strategic move is seen as a strong validation of the RWA narrative and could serve as a model for other publicly traded companies exploring opportunities within the digital asset economy.