While broader U.S. equity benchmarks reach new highs, the consumer discretionary sector is failing to participate, with the SPDR S&P Retail ETF (XRT) down nearly 8 percent year-to-date. The divergence comes as persistent inflation and decelerating wage growth weigh heavily on consumer confidence, signaling a tough environment for companies reliant on non-essential spending.
"Investors should cut relative losers quick in this bullish tape, specifically discretionary stocks which have been a major lag on portfolio performance in 2026," said JC O’Hara, Chief Market Technician at Roth Capital Partners.
The underperformance is stark when set against the wider market. The S&P 500 and Nasdaq Composite have climbed more than 8 percent and 15 percent, respectively, this year. In contrast, the Consumer Discretionary Select Sector SPDR Fund (XLY) is down over 1 percent, with O'Hara's analysis pointing to widespread weakness. Charts for large-cap stocks like Home Depot (HD), McDonald’s (MCD), and TJX Cos. (TJX) are showing vulnerability.
The core of the issue lies with shrinking real spending power for Americans. U.S. wage growth is back to levels from the late 2010s, but when adjusted for an inflation rate that hit a three-year high in April, "real wages are not growing as quickly," according to DataTrek Research co-founder Nicholas Colas. This has pushed consumer confidence to levels near all-time lows, creating a significant headwind for the sector.
The weakness in discretionary spending contrasts with resilience in other areas. Consumer staples giants like Walmart (WMT) and Costco (COST) are holding up as shoppers focus on essentials. Meanwhile, some high-growth fintech companies such as Sezzle (SEZL) and SoFi (SOFI) continue to expand their user bases, showing that investors can still find growth pockets elsewhere in the market.
This article is for informational purposes only and does not constitute investment advice.