ANTA Sports Q2 retail sales rise as smaller brands surge 30%

ANTA Sports Products reported low-single-digit Q2 retail sales growth for its core brands, while smaller brands surged as much as 30%.

The unaudited figures, disclosed in a Hong Kong stock exchange filing, show ANTA's mass-market labels expanding at a slower pace than its premium outdoor brands. The company cautioned that retail sales data does not directly represent total reported revenue or profitability.

For the first half of 2026, ANTA and FILA each recorded mid-single-digit retail sales growth from a year earlier. All other brands — including DESCENTE and KOLON SPORT — achieved 35% to 40% growth over the six-month period, the filing shows.

The results come as ANTA navigates a leadership change at its namesake brand. Chief Executive Xu Yang stepped down, with Lai Shixian named interim leader, according to a separate company announcement. Shares of ANTA Sports rose 0.5% to HK$74.15, giving the company a market capitalization of about HK$204.7 billion.

The divergence between ANTA's core and premium brands shows the company's multi-brand strategy is gaining traction in China's competitive sportswear market, though the modest growth of its flagship labels may temper expectations for a broad consumption recovery. Investors will watch for full interim results, which typically include revenue and profit figures, when ANTA reports its half-year numbers later this year.

This article is for informational purposes only and does not constitute investment advice.