Target reported Q2 comparable sales up 3.8 percent and traffic up 3.6 percent, with shares up 78.51 percent year to date.
"The results give us increasing confidence that the investments we continue to make will support continued growth on both our top and bottom line," Chief Executive Michael Fiddelke said.
Revenue grew 5.27 percent year over year, digital comparable sales rose 8.7 percent, and non-merchandise revenue from Roundel, Target Circle 360 and Target+ grew more than 20 percent. Management raised full-year EPS guidance to $9.90-$10.90 and net sales growth to about 5 percent.
Shares closed near $163.36, just below the 52-week high of $170.75 and well above the 52-week low of $81.20. The stock trades at a forward price-to-earnings ratio of 18 times, yet the Street's average price target of $161.62 sits below the current price, with only 32 percent of analysts bullish.
The turnaround reverses multiple quarters of comparable-sales declines. Traffic climbed 3.6 percent after falling in prior periods, and Fiddelke told investors the recovery is "just getting started."
Wall Street remains skeptical. Ratings break down as two strong buys, 10 buys, 23 holds, zero sells and three strong sells. Analysts have been slow to update targets after four straight earnings beats, leaving consensus estimates to play catch-up.
An internal model projects a base case of $180.42, implying 10.3 percent upside, with an optimistic case of $188.60 and a bearish case of $148.22. Reaching $200 would require a 22.4 percent gain and a forward P/E of 22 times.
The $1.65 per share tariff refund benefit flattered Q2 results, and home and apparel remain "not where it needs to be," in management's own words. Over five years, Target stock is still down 20.91 percent.
Three things need to go right for the rally to extend: home and apparel need to stabilize, digital and same-day delivery need to keep growing north of 25 percent, and management needs to resume buybacks against the $8.3 billion remaining authorization.
The guidance raise shows management expects the traffic recovery to hold into the second half. Investors will watch whether home and apparel stabilize and whether analysts begin upgrading targets as the turnaround matures.
This article is for informational purposes only and does not constitute investment advice.